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Solbar Presents Corporate Re-branding

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By: Sean Moloughney

Editor, Nutraceuticals World

Israel-based Solbar has launched a corporate re-branding that includes a new corporate logo and slogan while also redesigning its communications materials and catalogues. The company has also launched its new website (www.solbar.com). The main pillars of Solbar’s strategy include a focus on isolated soy protein and extruded products for bar and beverage applications in addition to the company’s traditional expertise in meat and meat-analogue applications.

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